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Study Shows Beauty Care Leads in Purse Contents

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By: TOM BRANNA

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Beauty care is one of the most extensive categories represented in the average purse at 91%, according to author and consumer researcher Kelley Styring in her new book, “In Your Purse: Archaeology of the American Handbag” (Author House). Ms. Styling’s study conducted in two U.S. cities on 100 women ages 18-64 shows that lip cosmetics lead the way in terms of beauty care items in the purse, followed closely by hair care items. The book also reveals that one in five women carry fragrances in t...

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